What is the definition of Shareholders Engineering?

Shareholders engineering is like when a bunch of shareholders, who are essentially the wealthy investors in a company, decide to tweak the company's stock options in such a way that it makes them feel like they've got a personal stake in the company's success, but only if they're around for the long haul.

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Edgy example sentence: "With shareholders engineering, Apple's stock options became so complex, even the CEO felt like he was drowning in a sea of 'tock' and 'equity' paperwork."